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            "entity": "helmet",
            "title": "GMax GM-11S Matte Black",
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            "finish_profile": "GMax GM-11S Hi-Viz Yellow (gloss finish) u2014 Treated with a mirror-finish deep gloss clearcoat that repels road grime and simplifies bug cleanup.",
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            "description": "The Gmax GMax GM-11S is a benchmark Dirt / MX helmet crafted in Global Certified. Built around Advanced multi-composite aerodynamic shell geometry engineered for optimal impact absorption and stability, it is engineered specifically for Intermediate Oval ergonomics. Designed for aggressive forward tuck and sport-touring postures, delivering maximum high-speed aerodynamic stability and full-coverage chin protection. Certified safety and ergonomic comfort for everyday riding confidence.",
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                "description": "Snowmobile/MX crossover with dual lens shield and breath deflector."
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            "story": "The Gmax GMax GM-11S represents Global Premium head protection design, incorporates aerodynamic shell sculpting and multi-density EPS impact damping. Its Polycarbonate shell dampens high-speed wind resonance while multi-density EPS channels absorb kinetic energy across direct and oblique impact vectors.nnOn the road, intake ports channel cool air across the scalp, keeping cabin noise around 92.5 dB at 100 km/h. For riders seeking a Polycarbonate Dirt / MX helmet tailored to an Intermediate Oval head shape, the GMax GM-11S delivers verified safety and long-distance rider comfort.",
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