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        "sku": "APE-APEXEC",
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        "mpn": "APEX-FE-24-BLK",
        "asin_us": "B09X7K2M4P",
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            "id": "apex_echo_matte-black",
            "entity": "helmet",
            "title": "Apex Echo Matte Black",
            "type": "Full Face",
            "parent_id": "apex_echo",
            "helmet_family": "Echo",
            "head_shape": "Intermediate Oval",
            "color": "Matte Black",
            "color_family": "Black",
            "sku": "APX-ECH-BLK",
            "finish": "matte",
            "is_graphic": false,
            "availability": "instock",
            "description": "The Apex Echo is a benchmark Full Face helmet crafted in Global Certified. Built around Advanced multi-composite aerodynamic shell geometry engineered for optimal impact absorption and stability, it is engineered specifically for Intermediate Oval ergonomics. Designed for aggressive forward tuck and sport-touring postures, delivering maximum high-speed aerodynamic stability and full-coverage chin protection. Certified safety and ergonomic comfort for everyday riding confidence.",
            "product_details": {
                "description": "Sport full face with balanced ventilation and comfort."
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                "eur": 211.59,
                "gbp": 181.69
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                "material": "Polycarbonate",
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            "introduction": "Positioned in Apex's Full Face lineup, the Echo brings Indian engineering to riders seeking balance between weight, cabin acoustics, and impact protection. Designed for an Intermediate Oval fitment, it connects daily usability with certified DOT, ECE 22.05 track safety.",
            "story": "The Apex Echo represents Apex's dedicated protective engineering, incorporating aerodynamic shell sculpting and multi-density EPS impact damping. Its High-Yield Impact-Resistant Polycarbonate / Lexan shell dampens high-speed wind resonance while multi-density EPS channels absorb kinetic energy across direct and oblique impact vectors.nnOn the road, intake ports channel air across the scalp, keeping cabin noise around ~87 dB at 100 km/h. For riders seeking a High-Yield Impact-Resistant Polycarbonate / Lexan Full Face helmet tailored to an Intermediate Oval head shape, the Apex Echo delivers verified safety and long-distance rider comfort.",
            "finish_profile": "Apex Echo Matte Black (matte finish) u2014 Treated with a mirror-finish deep gloss clearcoat that repels road grime and simplifies bug cleanup.",
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            "availability": "instock",
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            "introduction": "Positioned in Apex's Full Face lineup, the Echo brings Indian engineering to riders seeking balance between weight, cabin acoustics, and impact protection. Designed for an Intermediate Oval fitment, it connects daily usability with certified DOT, ECE 22.05 track safety.",
            "story": "The Apex Echo represents Apex's dedicated protective engineering, incorporating aerodynamic shell sculpting and multi-density EPS impact damping. Its High-Yield Impact-Resistant Polycarbonate / Lexan shell dampens high-speed wind resonance while multi-density EPS channels absorb kinetic energy across direct and oblique impact vectors.nnOn the road, intake ports channel air across the scalp, keeping cabin noise around ~87 dB at 100 km/h. For riders seeking a High-Yield Impact-Resistant Polycarbonate / Lexan Full Face helmet tailored to an Intermediate Oval head shape, the Apex Echo delivers verified safety and long-distance rider comfort.",
            "finish_profile": "Apex Echo Blue (gloss finish) u2014 Treated with a mirror-finish deep gloss clearcoat that repels road grime and simplifies bug cleanup.",
            "editorial_note": "Apex Echo in Apex Echo Blue. A well-engineered everyday full-face helmet that balances wind-tunnel aerodynamics, comfortable lining, and certified impact dampening.",
            "fitment_notes": "Optimized for Intermediate Oval head shapes with temple pressure-relief grooves for eyewear. 3D contoured cheek pads experience a 12-15 riding hour break-in period, relaxing by ~15% for facial fitment."
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