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        "sku": "APE-APEXSH",
        "ean13": "8421567890123",
        "mpn": "APEX-MS-24-BLK",
        "asin_us": "B09X7Z8Y3W",
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        {
            "id": "apex_shift_black",
            "entity": "helmet",
            "title": "Apex Shift Black",
            "type": "Modular",
            "parent_id": "apex_shift",
            "helmet_family": "Shift",
            "head_shape": "Intermediate Oval",
            "color": "Black",
            "color_family": "Black",
            "sku": "APX-SHF-BLK",
            "finish": "matte",
            "is_graphic": false,
            "availability": "instock",
            "description": "The Apex Shift is a benchmark Modular helmet crafted in Global Certified. Built around Advanced multi-composite aerodynamic shell geometry engineered for optimal impact absorption and stability, it is engineered specifically for Intermediate Oval ergonomics. Engineered for highway touring flexibility, featuring a dual P/J homologated flip-up chinbar, one-handed latch mechanism, and integrated sun visor. Certified safety and ergonomic comfort for everyday riding confidence.",
            "product_details": {
                "description": "Modular with flip-up and internal sun visor."
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                "current": 259.99,
                "usd": 259.99,
                "eur": 239.19,
                "gbp": 205.39
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            "specs": {
                "material": "Polycarbonate",
                "weight_g": 1710,
                "weight_lbs": 3.77,
                "certifications": [
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            "helmet_types": [
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            "introduction": "Positioned in Apex's Modular lineup, the Shift brings Indian engineering to riders seeking balance between weight, cabin acoustics, and impact protection. Designed for an Intermediate Oval fitment, it connects daily usability with certified DOT, ECE 22.05 track safety.",
            "story": "The Apex Shift represents Apex's dedicated protective engineering, incorporating aerodynamic shell sculpting and multi-density EPS impact damping. Its High-Yield Impact-Resistant Polycarbonate / Lexan shell dampens high-speed wind resonance while multi-density EPS channels absorb kinetic energy across direct and oblique impact vectors.nnOn the road, intake ports channel air across the scalp, keeping cabin noise around ~88 dB at 100 km/h. For riders seeking a High-Yield Impact-Resistant Polycarbonate / Lexan Modular helmet tailored to an Intermediate Oval head shape, the Apex Shift delivers verified safety and long-distance rider comfort.",
            "finish_profile": "Apex Shift Black (matte finish) u2014 Treated with a mirror-finish deep gloss clearcoat that repels road grime and simplifies bug cleanup.",
            "editorial_note": "Apex Shift in Apex Shift Black. The sweet spot for versatile riders wanting flip-up ease for urban errands alongside dependable full-face highway protection.",
            "fitment_notes": "Optimized for Intermediate Oval head shapes with temple pressure-relief grooves for eyewear. 3D contoured cheek pads experience a 12-15 riding hour break-in period, relaxing by ~15% for facial fitment."
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            "color": "White",
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            "finish": "gloss",
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            "availability": "instock",
            "description": "The Apex Shift is a benchmark Modular helmet crafted in Global Certified. Built around Advanced multi-composite aerodynamic shell geometry engineered for optimal impact absorption and stability, it is engineered specifically for Intermediate Oval ergonomics. Engineered for highway touring flexibility, featuring a dual P/J homologated flip-up chinbar, one-handed latch mechanism, and integrated sun visor. Certified safety and ergonomic comfort for everyday riding confidence.",
            "product_details": {
                "description": "Modular with flip-up and internal sun visor."
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                "gbp": 205.39
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            "introduction": "Positioned in Apex's Modular lineup, the Shift brings Indian engineering to riders seeking balance between weight, cabin acoustics, and impact protection. Designed for an Intermediate Oval fitment, it connects daily usability with certified DOT, ECE 22.05 track safety.",
            "story": "The Apex Shift represents Apex's dedicated protective engineering, incorporating aerodynamic shell sculpting and multi-density EPS impact damping. Its High-Yield Impact-Resistant Polycarbonate / Lexan shell dampens high-speed wind resonance while multi-density EPS channels absorb kinetic energy across direct and oblique impact vectors.nnOn the road, intake ports channel air across the scalp, keeping cabin noise around ~88 dB at 100 km/h. For riders seeking a High-Yield Impact-Resistant Polycarbonate / Lexan Modular helmet tailored to an Intermediate Oval head shape, the Apex Shift delivers verified safety and long-distance rider comfort.",
            "finish_profile": "Apex Shift White (gloss finish) u2014 Treated with a mirror-finish deep gloss clearcoat that repels road grime and simplifies bug cleanup.",
            "editorial_note": "Apex Shift in Apex Shift White. The sweet spot for versatile riders wanting flip-up ease for urban errands alongside dependable full-face highway protection.",
            "fitment_notes": "Optimized for Intermediate Oval head shapes with temple pressure-relief grooves for eyewear. 3D contoured cheek pads experience a 12-15 riding hour break-in period, relaxing by ~15% for facial fitment."
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