Founded in 1969 by Giovanni Givisetti in Milan, Italy, GIVI began as a small workshop specializing in leather luggage for motorcycles. The brand quickly gained recognition for its innovative approach to motorcycle touring equipment, focusing on the integration of storage solutions that did not compromise the bike's performance or aesthetics. Over the decades, GIVI expanded its portfolio beyond leather bags to include hard and soft panniers, top boxes, tank bags, and specialized mounting systems designed for a wide range of motorcycle types, from scooters to heavy touring bikes.

In the realm of motorcycle history, GIVI is particularly noted for pioneering the concept of modular luggage systems that could be easily attached or detached without tools, revolutionizing how riders approach long-distance travel. While the brand has diversified into other automotive accessories and even helmets in recent years, its core identity remains deeply rooted in the motorcycle luggage sector. GIVI's market positioning emphasizes reliability, innovation, and a deep understanding of rider needs, making it a staple in the global aftermarket for touring equipment.