Cookie Policy

1. Introduction & What Are Tracking Technologies?

Helmetsan (“we,” “our,” or “the Platform”), operated by Ash Digital Services / Ashish Digital Services, utilizes cookies, local web storage (`localStorage`, `sessionStorage`), web beacons, server log records, and tracking pixels to deliver a responsive, secure, multilingual, and personalized browsing experience.

This Cookie Policy explains what cookies are, how we use them, the specific categories of tracking technologies deployed on our servers and client browsers, and how you can exercise full granular control over their storage and lifecycle on your device.

A “cookie” is a small textual data file saved to your device’s browser directory by web servers you visit. Cookies enable websites to remember your session authentication, language preferences, shopping cart state, and analytical interactions across browsing sessions.

2. Categories of Cookies Used on Helmetsan

We classify the tracking technologies operating across Helmetsan into four transparent operational tiers:

A. Strictly Necessary (Essential) Cookies

These cookies are indispensable for the core architectural functioning and security of the Platform. Without these technologies, the website cannot function properly. They are deployed automatically upon navigation and cannot be switched off in our consent preferences. They do not store any directly identifiable personal data.

• Cloudflare Edge Security & Performance: Mitigates distributed denial-of-service (DDoS) attacks, authenticates human vs. bot traffic, and handles SSL/TLS routing.
• Session & CSRF Protection: Validates authenticated user sessions and protects against Cross-Site Request Forgery during form submissions.
• Consent State Memory: Remembers your accepted or rejected cookie preferences so you are not repeatedly prompted.

B. Functional & Preference Cookies

These cookies allow Helmetsan to remember choices you make and provide enhanced, localized features:

• Language State (Polylang): Remembers your chosen linguistic interface (English, German, French, Spanish, Italian, Polish, Portuguese).
• Geolocation & Currency Selector: Retains your selected preferred currency (USD, EUR, GBP, JPY, INR) and unit preferences (Metric grams/cm vs. Imperial oz/inches) across helmet comparison tables.

C. Performance & Analytical Cookies

Analytical cookies help us understand how riders navigate our catalog, which helmet spec sheets receive high engagement, and where system latency occurs. All analytical data is aggregated and pseudonymized.

• Google Analytics 4 (GA4): Collects anonymized telemetry regarding page visit duration, navigation flows, search keywords, and technical device categories (mobile, tablet, desktop). IP masking and anonymization are permanently enabled at our server edge.
• Server-Side Performance Telemetry: Evaluates caching hit rates, server response latency, and database query efficiency to optimize speed.

D. Commercial, Advertising & Affiliate Tracking Cookies

Helmetsan participates in authorized affiliate marketing programs and programmatic display advertising to sustain free access to our platform.

• Affiliate Merchant Attribution: When you click a link to an authorized gear retailer (e.g., RevZilla, FC-Moto, Amazon, Motoin), an affiliate attribution cookie is set to notify the retailer that the referral originated on Helmetsan. These cookies do not transmit personal contact information to the retailer.
• Google AdSense & DoubleClick: Dynamically serves contextual and interest-based banner advertisements based on non-identifiable browser interaction history.

3. Comprehensive Active Cookie Registry Table

4. How to Manage, Block & Revoke Cookie Consent

You maintain absolute autonomy over tracking technologies stored on your hardware. You can exercise your choices through multiple methods:

A. On-Site Consent Management Interface

When you first access Helmetsan, our Consent Management Banner prompts you to accept or configure optional tracking categories. You can modify or withdraw your consent at any moment by clicking the “Cookie Preferences” link in the global site footer or accessing our legal settings panel.

B. Global Privacy Control (GPC) & Do Not Track (DNT)

Helmetsan actively listens for and honors the Global Privacy Control (GPC) browser signal. When your browser transmits a valid GPC signal, our edge server automatically disables all non-essential third-party advertising, commercial tracking, and data-sharing cookies without requiring manual interaction.

C. Browser-Level Cookie Configuration

All modern web browsers allow you to view, manage, restrict, or clear stored cookies. Instructions for major browsers can be found directly from browser developers:

• Google Chrome Cookie Management
• Apple Safari Cookie Controls
• Mozilla Firefox Enhanced Tracking Protection
• Microsoft Edge Cookie Settings

Note: If you entirely disable or reject strictly necessary cookies in your browser settings, critical site functionalities (such as the interactive helmet comparison matrix and multilingual page switching) may cease to operate properly.

5. Inquiries & Data Protection Contact

For questions regarding our deployment of cookies, tracking technologies, or automated consent signals, please contact our Data Protection Officer: