Founded in 1986 by Giancarlo Cazzaniga in the Lombardy region of Italy, Lazer began as a small workshop dedicated to crafting leather motorcycle jackets. The brand quickly gained recognition for its innovative use of materials and tailored fit, establishing itself as a staple in the European streetwear and touring market during the late 20th century. Over the decades, Lazer expanded its portfolio beyond apparel to include gloves, boots, and eventually helmets, maintaining a strong identity rooted in Italian craftsmanship while adapting to evolving safety standards.