Alpinestars

Alpinestars was founded in 1989 by Italian brothers Sergio and Giancarlo Giorgetti as a small family-run workshop in Turin, Italy, initially focusing on manufacturing high-performance leather racing suits for motorcycle and automotive competitors. The brand quickly gained a reputation for innovation and durability within the European motorsport community, expanding its product line to include gloves, boots, and eventually protective headgear. Their early success was driven by a deep understanding of rider needs and a commitment to using advanced materials that could withstand the extreme forces of professional racing.