Founded in 1974 as a bicycle suspension company by Gary Fisher and David Fox, Fox Racing expanded into protective apparel and equipment decades later, becoming a dominant force in motocross and off-road motorcycle racing. While the brand is synonymous with high-performance suspension technology for bikes, its helmet division has grown significantly to serve the broader action sports market, including mountain biking, skateboarding, and snowboarding, rather than focusing exclusively on traditional road or track motorcycle racing. The brand's entry into the helmet space leveraged its reputation for durability and innovation in impact protection materials.